Progressive straightening treatment | Smooth the hair


Also known by keratin or brazilian straightening treatment, the progressive smoothing treatment do not contain formaldehyde. It is suitable to straight all hair types, including colored, damaged or fine hair, thanks to a combination of amino acids that modifies the structure of the hair, controlling frizz and smoothing about 70 and 100% (depending on hair type).

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Brazilian straightening kit Hidran Versatyliss Keratin and Panthenol 200ml

14.99

Versatyliss is a revolutionary smoothing system produced in Rio de Janeiro that achieves a smooth and natural smooth in only 2 steps .

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Brazilian straightening kit Hidran Versatyliss Matizer for Blondes Keratin and Panthenol 200ml

14.99

Finally a Brazilian straightening without formaldehyde that revitalizes, intensifies shine and repairs!
Versatyliss is a revolutionary smoothing system produced in Rio de Janeiro that achieves a smooth and natural smooth in only 2 steps .

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Brazilian straightening kit Kativa with keratin and argan 145ml

17.98 19.99 -10%

Do you have a frizzy and rebellious hair? This kit reduces and eliminates frizz. Most women in world have rebellious, trend, voluminous and frizzy hair. Facing these difficulties and to discipline hair, they chase and use a variety of products that damage hair fiber and do not get the desired results.
Get amazing results with this Brazilian straightening system, free of formaldehyde, and with an exclusive formula with keratin and argan oil. It smoothes hair while nourishes, repairs, moisturizes and adds shine. Achieve a smooth spectacular in your home!

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Hair botox Hidran B.T.X. Smooth Effect Keratin Blond 200g

19.99

All the benefits of a hairdressing treatments in only 1 product : recover, nourish, smooth and rejuvenate!
Hair damaged by the action of time or aggressions demand an intensive and efficient treatment to recover their life and beauty. The Hair B.T.X produced in Rio de Janeiro , is a deep, complete and professional treatment for all hair types that restores the hair fiber from the root to the tips, recovering the most damaged areas, hydrating and nourishing the hair.

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Smoothing Shampoo Nanoplex organic 100ml

19.99

This is an anti-frizz progressive smoothing shampoo made with a precious blend of organic ingredients which used in combination with your beauty tools will give you up to 60 days of beautiful disciplined hair.
A revolutionary treatment that will give you a natural smooth look, leaving the hair tamed with improved manageability, frizz control and enhanced texture. Discover a new way to treat your hair with Nanoplex products.

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Straightening Ocean Hair Lisonday The One Keratin 120ml

29.90

The keratin straightening was developed to provide a perfect straightening in any kind of hair, it is elaborated with Brazil Amazon Technology that uses in a sustainable way the bestest amazon ingredients. It also provides high volume reduction, color protection with anti-age effect, antifrizz action and hair fiber restoration.

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Brazilian straightening kit Keramax Intense Liss Natutrat 350g

29.98

It is a sophisticated protein and amino acid replenishment smoothing treatment that provides an intense progressive long-lasting smooth hair structure, leaving the hair fiber smoother, decreasing and controlling volume and frizz. It is compatible with dyes, chemical straighteners, perms and discolorations.

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French straightening kit Valquer with hyaluronic acid 210ml

29.98

After 12 months of I+D+I, Valquer Laboratories launches the most innovative capillary relaxers, a French straightening treatment, Válquer®Professional! Getting a progressive smoothing for controlled smoothing frizz with natural ingredients (purified water, keratin and hyaluronic acid) to give hair moisture, flexibility, combing facility without weighing and incredible shine without additional risk during application volume.In addition, French smoothing does not interfere with coloration processes, so that hair may be dyed before or after treatment without any problems. Your application form is simple, just follow the steps for optimal results.The new French smoothing is an innovative and cutting edge smoothing treatment which achieves a balance between the smoothing quality, effect duration, hair treatment itself and the facility of application. Does not chemically alter the internal structure of keratin (like the case of the Japanese straightening) because its duration is not permanent, but can last up to 6 months. Professional product application which can easily be applied at home, following the guidelines to the letter.

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Progressive straightening kit Kerapro with keratin 300ml

29.98


El Kerapro Straightening Kit 300ml is a reductive treatment of capillary volume and alignment of advanced technology, thanks to its formaldehyde free formula smoothes and aldehydes without damaging the hair fiber.

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Pack Export Cacau Brasil Absolute Liss 3x50ml

28.50 33.98 -16%

Product for a absolute and shiny smooth. Cacau Brazil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Pack Export Coffe Brasil Organic Keratin 2x50ml

28.50 33.98 -16%

Organic Smoothing Pack with Keratin and Coffee for a absolute and shiny safe straight. Coffe Brasil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Progressive straightening kit Maurens PlusLiss 120ml

17.98 34.99 -48%

It is a capillary treatment based on Carbocisteine and Keratin allowing a temporary change in the hair structure. Achieve your dream of having straight hair without resorting to techniques that damage the hair structure. There is a loss of vigor in the capillary fiber when keratin, the main protein making up the hair, loses its protective and regenerative function on coming under attack by traditional and aggressive straightening treatments based on formaldehyde, thioglycolate and hydroxides.

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Pack Ocean Hair Lisonday 2x120ml

42.18 44.39 -4%

The keratin straightening was developed to provide a perfect straightening in any kind of hair, it is elaborated with Brazil Amazon Technology that uses in a sustainable way the bestest amazon ingredients. It also provides high volume reduction, color protection with anti-age effect, antifrizz action and hair fiber restoration.

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Brazilian straightening Amazon Keratin Coconut Oil 118ml

64.99

Maximum straightening up for your hair!
The new Coconut Oil treatment is the strongest one of Amazon Keratin treatments and offers to hairdressers and designers the best tool to smooth hair. It works on all hair types but it is particularly effective in very curly, rebellious and frizzy hair, with substantial damage from chemical treatments or environmental factors. Easy to use and amazing results for up to 7 months:

  • Restore health to damaged hair
  • Reducing volume and eliminating frizz
  • Leaving hair soft and manageable
  • Hair straightening
  • Give hair a silky, shiny appearance

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Hair botox Amazon Keratin BTX Liss Hair Surgery 118ml

64.99

A hair botox treatment with collagen!
Designed for all hair types. A high quality over others traditional keratin treatments! Smoothing BTX is a revolutionary product in smoothing technology line. The formula contains a proprietary combination of keratin, wheat protein, Aloe Vera and collagen process in a unique way to promote amino acid infusion deeply into the hair cortex.

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Smoothing shampoo-mask Abril et Nature Liss 200ml

29.98 64.99 -53%

The shampoo - smoothing mask from Abril et Nature, smoothes your hair naturally, facilitates styling and controls the volume while eliminating frizz. Your hair will be smoother and brighter in one step!

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Brazilian straightening kit Amend Liss Intensy with keratin 740ml

69.90


Smoother hair up to 8 weeks!

The Kit Liss Intensy 740ml smooths and reduces volume of very curly and frizzy hair, altering the structure of the hair fiber, allowing hair to gradually become more disciplined and with a straight effect. Its straightening active ingredients are made from:

  • Cysteine
  • Amaranth Proteins
  • Essential Aminoacids

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Hair botox Hidran B.T.X. Smooth Effect Keratin 1Kg

69.99

All the benefits of a hairdressing treatments in only 1 product : recover, nourish, smooth and rejuvenate!
Hair damaged by the action of time or aggressions demand an intensive and efficient treatment to recover their life and beauty. The Hair B.T.X produced in Rio de Janeiro , is a deep, complete and professional treatment for all hair types that restores the hair fiber from the root to the tips, recovering the most damaged areas, hydrating and nourishing the hair. With the powerful action of a ingredient that promotes mega hydration, shine and softness to the hair, improves the texture and the conditions of the damaged hair, leaving them with more life and beauty.

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Brazilian straightening Export Coffe Brasil Organic with keratin 1L

99.99

Organic Smoothing Pack with Keratin and Coffee for a absolute and shiny safe straight. Coffe Brasil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Progressive straightening Brazilian Oils Taninoplasty Step 2

182.50

Do you want to have your hair as if you were leaving your hairdressing salon every day? Brazilian Oils is an active straightener with a high concentration of Brazilian oils, free 100% formalin. It consists of a very nutritious and moisturizing volume reducer made with extracts of tropical fruit oils from the 100% natural Amazon. The duration of treatment ranges from 3 to 6 months or more depending on each hair. Does not alter the color of hair. The formula does not contain formaldehyde, retains all the ability to soften and reduce the volume of the hair leaving them with more bright, strength, smooth and healthy.

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Straightening Ocean Hair Lisonday The One Keratin 1L

194.50

Elaborated with Brazil Amazon technology, Lisonday The One Keratin is a line developed to provide a perfect organic straigthening with volume reduction and anti-age action.
It has Cocoa, Murumuru, Cupuaçu and Coconut Oil in its composition, providing essential benefits that reduce hair volume with anti-frizz action through restoring and recovering damaged hair. They are products rich in powerful emollient agents, which nourish and moisturize hair providing softness and shine.
The keratin straightening was developed to provide a perfect straightening in any kind of hair, it is elaborated with Brazil Amazon Technology that uses in a sustainable way the bestest amazon ingredients. It also provides high volume reduction, color protection with anti-age effect, antifrizz action and hair fiber restoration.

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Straightening Ocean Hair Smoothing Shine Protein 1L

199.50

Smoothing Shine is a line of organic straightening with Brazil Amazon technology, perfect volume reduction and anti-frizz action.
Organic Smoothing Treatment 0% formaldehyde, with Blend Protein, Aminocompplex and 11 nourishing oils from the Brazilian Amazon, this treatment straightens while repairing and recovering damaged and frizzy hair.
The smoothing of keratin is 100% safe and has been specially developed for the proper use and comfort of the hairdressing professional, for an easy and agile application, with perfect results.
Sale exclusive to professionals hairdressers.

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Hair botox Amazon Keratin BTX Liss Hair Surgery 473ml

199.99

A hair botox treatment with collagen!
Designed for all hair types. A high quality over others traditional keratin treatments! Smoothing BTX is a revolutionary product in smoothing technology line.

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Pack Export Cacau Brasil Absolute Liss 3x350ml

179.99 199.99 -10%

Product for a absolute and shiny smooth. Cacau Brazil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Pack Ocean Hair Lisonday 2x1L

228.00 240.00 -5%

The keratin straightening was developed to provide a perfect straightening in any kind of hair, it is elaborated with Brazil Amazon Technology that uses in a sustainable way the bestest amazon ingredients. It also provides high volume reduction, color protection with anti-age effect, antifrizz action and hair fiber restoration.

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Progressive straightening Brazilian Oils Black Diamond 1L

188.99 325.99 -42%

Hair treatment free of formaldehyde, rich in vitamins, mutamba extract, cupuaçu butter and babassu. Suitable for Afro hair and hair of black color and reduce volume, moisturizes, regenerates the hair fiber and provides shine and softness to the hair. Its formulation is compatible with all chemical products. The result is surprising. Transforms to the most rebellious hair, leaving them with a perfect balanced and easy maintenance.

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Progressive straightening Brazilian Oils One Touch 1L

188.99 325.99 -42%

You are one step away from amazing hair. Intensive treatment in a single step that deeply hydrates, strengthens the hair, gives an incredible shine, in addition to reducing the volume and eliminate frizz. One Touch is rich in vitamins C, E, A and Pro B5, keratin, aloe vera oil and wheat germ.

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Hair botox Amazon Keratin BTX Liss Hair Surgery 946ml

349.99

A hair botox treatment with collagen!
Designed for all hair types. A high quality over others traditional keratin treatments! Smoothing BTX is a revolutionary product in smoothing technology line. The formula contains a proprietary combination of keratin, wheat protein, Aloe Vera and collagen process in a unique way to promote amino acid infusion deeply into the hair cortex.

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Brazilian straightening Export Coffe Brasil Organic with keratin 1L

379.99

Organic Smoothing Pack with Keratin and Coffee for a absolute and shiny safe straight. Coffe Brasil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Pack Export Cacau Brasil Absolute Liss 3x1L

300.00 403.98 -25%

Product for a absolute and shiny smooth . Cacau Brazil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Pack Export Coffe Organic Keratin 2x1L

199.99 403.98 -50%

Organic Smoothing Pack with Keratin and Coffee for a absolute and shiny safe straight. Coffe Brasil Keratin restores the health of your hair and offers an incredible natural smoothing of radiant shine 100% safe and effective.

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Brazilian straightening Cadiveu Brasil Cacau ECO keratin 1L

129.98 490.00 -73%

Brazilian Eco Keratin is the new treatmente of Brasil Cacau, with a softer ECO formula free of formaldehyde.

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Brazilian straightening Cadiveu Brasil Cacau Smoothing Protein keratin 1L

189.98 520.00 -63%

Brazilian Smoothing Protein Keratin is the new treatmente of Brasil Cacau, with a softer ECO formula free of formaldehyde.
This brand has a lot of demand by hairstylists and famous actresses in the Brazil, USA, Europe and Australia. Brasil Cacau is present in more than 30 countries and his expansion owes to the highest performance that this treatments offers since 2006, with a success without precedents by being the pioneer in produce a smoothing treatment without chemical ingredients.

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Brazilian straightening pack Ybera Discovery Express 3 products

359.89 530.00 -32%

Discovery Express is the first stem cell keratin of the apple Uttwiler Spätlauber, a rare species of Swiss apple with high regenerative power able to recover from the first application the mistreated hair and obtain a perfect smoothing for up to 6 months.

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Brazilian kativa straightening | Products for home

For all those persons that have leafy hair, with really strong curls or a pretty rebellious frizz, we bring you the best in straightening. If you have already spent a lot of time in search of what would be the most feasible, you should know that the Brazilian straightening is ideal for these cases and we tell you immediately what this whole issue is about.

How do we apply the Brazilian straightening?

The Brazilian straightening is a hair product that takes care of disappear the existing waves in our hair fibres. This is in turn a treatment that will help you to get a really soft hair; as well a facelift that you will be able to wear for a fairly long time. This type of straightening is very simple to apply; as simple as you can use it from home. For the application of the product you must have at your fingertips a shampoo containing keratin, the Brazilian straightening, a hair dryer and an iron hair. The process will start from the preparation of the hair; you have to wash your hair with the keratin shampoo. The guarantees of using the shampoo with keratin give the possibility to the mane, to be restored. When you finish washing the hair it is important that you dry it very well.

Steps to apply Brazilian straightening at home

After having your hair dried, brushed and divided in four parts by relying on the use of some tweezers. This way, you will be able to start applying the Brazilian kativa straightening, from the root to the tip, without fear since it will not cause damage to your scalp. Once it’s applied, you will have to leave the product on your hair during some minutes. From this space of our online store that we have prepared especially for you, we recommend you to let the product on your hair between 15 to 20 minutes, and after that you can brush your hair to release the excesses in your hair.

Cheap Brazilian straightening products

Now, you can dry your hair with a hair dryer, detailing that it is completely dry. At the same time, you can brush your hair like you do when you usually dry your mane. The following action corresponds to use the iron hair to smooth the hair. For it, the best is to take thin hair strands. The degree of temperature of the iron hair is also very important, for this we suggest to use it at approximately 200 degrees Celsius. With this, we sought to fix the product in the hair fibres so that it continues to act on all the hair. When you have finished with the iron hair, don’t forget to let your hair rest to make your hair come back at a normal temperature. Then wash again for the purpose of getting rid of any type of residue left by the product. After the wash, you can use a conditioner and then remove it with plenty of water. We finish the process by drying our hair and finally you can model your beautiful hair with a perfect straightening.

How long the Brazilian straightening lasts?

The straightening, If we properly maintain it, it has a duration of 90 days, that is tree months, as long as we give our hair the care it requires.

Care for after the straightening at home

URGENT! If you can, avoid the soakings of the hair. With this we mean, it favours you more to keep your hair dry to ensure the permanence. The frequent exposure to water, in particular to the water with salt and chlorine because it will remove completely the product and you will have lost your longing dream, that straight you had already achieved. Don’t forget that regular hair nutrition and hydration is also essential. For these tips and more, you can see them on our online store, to offer you the best products at a very low price and we guarantee you quality.