Do you want to revive your hair? The Brazilian keratin range from Novex brings new life to you hair. Naturally cleanses the hair, leaving a feeling of softness and shine. Formulated with keratin that guarantees the complete food in the hair, leaving it always full of life, silky and shiny.

The energy your hair needs!
The Novex Aloe Vera shampoo, with aloe extract, maintains the natural balance of the hair and, in addition to deep cleaning, provides hydration and softness.

With products of plant origin , eco-sustainable materials, active ingredients and fragrances with a high biodegradable power, Imagea HairCare has specific treatments for all hair requirements. Supreme shampoo is a post-coloring fluid with rinse and has dual use, as it can be used as a color maintenance conditioner.
Discover the best of cosmetics inspired by nature!

Link-D Nº0: PREPARE Start Link-D Plex ritual with the new Bond Builder Prep Shampoo!
Specific shampoo that helps the treatment of restoration of disulfide bonds and protects hair from damage and strengthens it after each technical treatment. With Vegetable Keratin, Arginine, Bamboo Leaf Extract and Laccase Oxidative Enzyme.

The Shampoo Curly Yes! gently cleans curly, wavy or afro hair without removing the natural oils from the hair, thus preserving its natural hydration. It produces less foam because it does not contain sulfates in its formula.

Botox effect: ritual of abundance for your hair.
Strengthening action that provides vigor, density and body. Pearl texture, lightness of ingredients (chamomile, propolis) and magnetic perfume. Turn your hair into a pure Hollywood style mane. ¿Are you ready?

Defined Curls: Elevate your curls to the next level.
Special LOW POO range: without salt and without sulfates that controls the volume, releases the curls and improves the curvature 2ABC and 3ABC (wavy, curly and afro). Boast the natural beauty of your hair!

The intense hydration your hair needs.
Premium line that combines the most select ingredients for a scented, disciplined and super hydrated mane. Let your hair melt with the most powerful softness you’ve ever felt and get the hair of your dreams.

Deep cleansing and Detox for your hair.
Treatment that provides detoxification of the scalp and hair. It has adsorbent, soothing and refreshing action, which deeply cleanses and prepares the scalp for a stronger and healthier growth. Elevate your hair routine with this ritual of freshness that will make you feel like in the best spas, without leaving home!

Total repair of the hair.
Fusion of the purest keratin, composed of 18 amino acids, with the advanced technology of hyaluronic acid. Both fuse to recover damaged hair, rejuvenate and strengthen, erasing years of damage. Reconstruction elevated to maximum power!

Perfect Blonde: dare to dazzle.
Tonning treatment that moisturizes and softens hair, blocks shades of yellow or orange thanks to the blueberry extract and highlights the natural nuances of hair (blonde, with highlights, whites). Cooler blond with silk touch!

Attention Hair in Transition: you will adore the new Skafe launch. Exclusive formula enriched with Acacia Gum and Aloe Vera that you will LOVE! The incredible combination of these active ingredients has come to give your hair that extra plus and make it even shinier and more defined to raze!
Especially suitable for curly hair that is brittle, lacks shine and has an unregulated pH.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Natutrat S.O.S. Native African Oils was specially formulated to nourish, hydrate and protect your waves and curls. Baobab, Absinthe and Argan oils penetrate the hair fiber for a magnificent result.
The African continent in your hair!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Skafe offers this line especially for the Smallest Curls of the house. With repairing, nourishing and moisturizing active ingredients , the products protect children's hair and facilitate the family's day-to-day life. Happy children, calm parents!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

You are the queen of the dance floor! With a high concentration of proteins, vitamins, minerals and 100% vegetable aloe vera extract, this treatment has a strengthening and regenerating action, combating hair degradation damaged. The results? Much stronger hair, from roots to ends!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Get empowered with this hydration! Enjoy dazzling, silky, hydrated and loose hair. With 100% Vegetable Coconut Oil extracted by cold pressing, to guarantee the full use of all its benefits.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

The bath time will be much more fun! Developed to hydrate and nourish the hair of the smallest of the house, this kit provides a delicate cleaning, hydration and softness to the hair, and facilitates the care of children on a day-to-day basis. Gentle, hydrating formula, pH balanced, dermatologically tested and approved. Vegan, free of colorants, parabens and vaseline. High hair technology at the service of the little ones!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

For a natural, shiny and radiant smooth, typical of any red carpet. The highest hair technology for a long-lasting smooth effect with Marrow and Jaborandi, natural active ingredients that act from the roots to the ends, offering powerful hydration, sealing and facilitating styling.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Hello, waves! The line for curls restores lost nutrients, combats frizz, dullness, dryness and breakage thanks to the silk proteins present in its formulation. From now on, boast radiant curls.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

¡The pride of being natural! The secret to defined, lush and daring curly hair starts with good hydration and nutrition. Formulated with Castor and Avocado oils for regenerated, strong and healthy hair, this Kit guarantees deep nutrition, providing silkiness and lightness to the hair.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Forever blond! Finally a line from your favorite brand to take care of your beautiful blonde hair. Yes! The Keramax Anti-yellow line is here, a range that goes beyond other products with violet pigment.With Silsoft A + technology and ultra-moisturizing ingredients, it neutralizes yellow color and nourishes natural blonde, colored or bleached hair. Enjoy your golden hair again, because here, the protagonist, is you!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Vegan line developed to intensify nutrition. Coconut is a tropical fruit with a high nutritive power that acts inside the hair fiber and also on the cuticle, mositurize and controls frizz. Enjoy the natural!
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Do you like a really long hair? Well, this is the product you were looking for. With Pepper, Biotin and D-Panthenol Keramax Growth Explosion penetrates the hair fiber quickly and deeply, replenishing the hair mass, accelerating nutrients and promoting a healthy and natural hair growth.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

Keramax has surpassed itself with this more than complete line capable of recovering dry and lifeless hair. Its exclusive formula hydrates the hair and reinforces the capillary structure, protecting and restoring life to the hair.
A true resurrection for the hair! Conditioner that adds shine, prevents breakage and fights frizz.
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

With the passage of time, hair that goes through a Brazilian straightening or Japanese straightening begins to suffer 2 effects: oiliness on the scalp and dry ends.Keramax Intense with Keratin and Quinoa, works exactly on these two points, eliminating excess oil at the root, leaving hair cleaner and smoother for longer.
This product is imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

The most important asset we have is time. Take advantage of yours intensely! Enjoy the smells and sensations that only this Keramax line of nutrition and hydration can provide. With Amla Oil, Australian Aloe and Jojoba Oil. In a few minutes, get a clean, scented, soft and disciplined mane, like fresh from the haidressing. How much is your time worth?
This is a product imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

The Magnificent Smooth Shampoo helps prevent damage caused by daily assaults on the hair, such as exposure to light, pollution and heat. Facilitates hair management and promotes a soft and radiant appearance. Protective, corrective and restorative, Keramax once again innovates its formulations especially for you.
This is a brand imported by Brasil & Belleza with exclusive distribution in Europe.

This product cleans hair profoundly but softly, avoiding dryness or damage. It is suitable for all hair types, but especially for those with keratin treatment and straightening. Its formula is rich in Keratin and Creatine, helps hair to be always healthy and shiny, and maintain hair dye color for longer.
This product is imported by Brasil & Belleza with exclusive distribution in Spain and Portugal.

The Keratin and Argan Shampoo 400ml is salt-free and provides a revitalizer wash to damaged hair and without shine. The Argan oil is very complete, with hydrating, nourishing and antioxidants properties that return softness and luminosity for hair, protecting it from the external aggressions. The formula of the product is more enriched with Pro-Vitamina B5, that hydrate and let the hair soft, and with Keratin, that penetrates on the hair fiber repairing the damaging hair.

The Avocado, Shea and Keratin Shampoo 400ml is salt-free and provides to dryer and affected hair a soft and cleaning hair. The combination of avocado oil and shea butter hydrates and nourishes intensely the hair, restoring and leaving it soft and brilliant. Both active are more rich in natural antioxidants, that prolong the beauty of the hair. The addition of the Keratin in the formula allows a repair profoundly of the damaged hair fiber.

The Bamboo and Keratin Shampoo 400ml is salt-free and provides to the weak and brittle hair a profoundly wash and an invigorating care. The extract of Bamboo is rich in amino acids which repair and strengthen the hair fiber. It has also moisturizing properties that return resistance to the hair fiber, preventing its bankruptcy. The formula of the product is enriched with Keratin, which acts profoundly on the hair structure, and rebuilding it.ge for best results.

The Chocolate and Keratin Shampoo 400ml is salt-free cleans the roots of the hair, moisturizes and repairs dry scalp. Gives to chemically treated hair a rich and soft care. Thanks to the nutritional properties of extract of cacao, it replenishes lost elements by hair during chemical treatments.The Keratin reconstructs the hair fiber profoundly, giving strength, shine and softness to the hair. Recovered,the hair maintains beauty for longer, thanks to the protective action of the UV filter and to the natural antioxidants of the Cacao extract.

The Keratin and Coconut Shampoo 400ml is salt-free and provides for dry hair a soft and moisturizing wash. The nutrient richness of coconut extract acts on the hair and scalp, hydrating and nourishing the hair fiber from the root and giving it shine and softness. For a complete care, the formula of the product is also enriched with Keratin, that repairs the hair fiber profoundly restoring its resistance and elasticity.

The Lime and Keratin Shampoo 400mlprovides an intensive and fresh cleaning and balancing care to the oily hair with dry tips. Thanks to the astringent and antiseptic properties of extract of Lime, the scalp stays clean and balanced, preventing the excess fat.

The Mango and Wheat Shampoo 400ml was developed to provide softness and volume control on hair with frizz and rebels. Rich in vitamins, sugars and mineral salts, soft and brilliant. Hair without frizz and resistant to the external aggressions, thanks to the natural antioxidants of the extract of Mango.

Inside the forests of Central America there is a tribe called Tawira, known as people with beautiful hair, over more than 500 years found a precious oil extracted from the nuts of a native palm: Ojon oil. Known as the golden elixir of nature, Ojon oil is rich in antioxidants, amino acids and essential lipids with properties resembling those of the hair itself. This oil, called magic, acts as a true natural remedy promoting a restoration of high impact from the damage caused by the summer, brushing and dying. Transforming it instantly into healthy and full of life.

The Keratin and Orchid Shampoo 400ml is salt-free and provides a deep cleaning in the first wash, moisturizing the scalp and defining curly hair and natural waves. Thanks to the keratin, provides elasticity and health to curls. Use the complete Keratin and Orchid range for best results.

The Red Fruits and Keratin Shampoo 400ml is salt-free and provides deep cleansing, moisturizes the scalp and keeps the color always perfect. It has high antioxidant and UV sunscreen that protects the hair from external aggressions and natural wear color. Use the complete range for bests results.

The AfroHair Shampoo is enriched with castor oil, argan oil and D-panthenol. Provides prolonged hydration and shine. The hair is soft, hydrated and without split ends.

Naturally and effectively cleans hair, moisturizing and providing extreme softness. Its formula contain argan oil that guarantees complete nourishment for dry or rough hair, leaving it soft, with healthy ends and more disciplined.

The Novex Collagen Shampoo gives the hair a gentle cleanse strengthening the hair follicles, promoting hair growth and thicking.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

Because dreamy curls are within reach of any self-respecting star.
This Shampoo offers a delicate cleaning to curly hair with all the softness, hydration and shine that pure argan, coconut, flaxseed, sunflower and olive oils offer.

Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range Mis Rizos .
A whole line created with 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair, wake up your hair for life!
Very moisturizing, salt-free, paraben-free shampoo that offers balanced cleansing and root nutrition, while eliminating frizz and helping to define curl.

Novex My little Curls has been exclusively designed to take care of the curly hair needs of children, the shampoo is composed of Aloe Vera and D-Panthenol, which promote hydration, shine and extreme hair care.

Very moisturizing, salt-free, paraben-free shampoo that offers balanced cleansing and root nutrition, while eliminating frizz and helping to define curl. The new line of Novex for curly or wavy hair brings powerful effects on your hair, which promises hair with perfect curls and waves: Provides the shine you want most for your mane, Repairs damaged ends and prevents them from splitting and Treats the frizz, preventing your curls from being frizzy.

New salt-free shampoo of Novex wich is a real bomb aof treatment! With A vitamin that accelerate natural hair growth, whey protein to enhance hair strength and d-panthenol which gives a burst of shine, softness and protects damaged and split ends. A explosion of growth for your hair!
Are you tired of looking solutions to make your hair grow? Do not look further! Novex already have what you were seeking for: your hair will be the bomb!

Naturally cleans the hair, eliminating frizz, prolonging straight effect and leaving the sensation of freshness and lightness. Its formula with Coconut Oil guarantees complete nourishment, leaving the hair always straight, silky and disciplined.

Helps in repairing, hydrating and increasing hair resistance.

Taking advantage of all the benefits of the Açaí, Novex launches the Cool Blonde toner. With the richest fruit of the Brazilian Amazon, this line will provide the main vitamins and nutrients that the hair requires, while at the same time neutralizing the yellowish tones of your hair. Enjoy the natural!

Show off your gray hair with pride! , thanks to this professional shampoo that is capable of cleaning and neutralizing yellow reflections to highlight all the attractiveness of gray hair.
Without parabens and with Caoforce Complex®, MAN responds to the cosmetic demands of today's men who seek efficacy, speed and safety.