The Capillary Coconut Oil Vitablackis 100% natural and has moisturizing and nourishing properties, it avoids the dryness by protecting the capillary fiber and it provides vitality to the hair giving it sheen and smoothness.

The Loc System is an innovative method that consists in 4 stages. It has in its formula Castor Oil and Baobab Oil, providing hydration and revitalization to dry hair (independent of being straight, wavy or with frizziness).

Intense keratin and argan treatment that revitalizes frizzy, damaged and dull hair. With moisturizing and nourishing properties that provide intense softness, vitality and straight effect.

Keratin treatment and thermal protection cream to recover damaged hair and provide lasting straight effect. Its moisturizing ingredients repair chemically treated or damaged by straightening treatments hair, while replenishing lost keratin and nutrients, maintaining a straight effect for much longer.

The Capillary Coconut Oil Vitablack is 100% natural and has moisturizing and nourishing properties, it avoids the dryness protecting the capillary fiber and it provides vitality to the hair giving it sheen and smoothness.

Vitablack new range with castor oil possesses a new technology Loc System that is an innovative method composed by 4 steps that allow to heighten the natural beauty and health of the curled hair. It contains in its formula castor oil and baobab oil, which provide hydration and revitalization of the curls. Giving them definition and lightness.

The Chocolate and Keratin Leave-in Cream 300ml forms a film on the hair that moisturizes, restores and keeps the natural hydration of the manes. Use the complete Chocolate and Keratin range for best results.

Natutrat Intense Curl Combing Cream intensively activates your curls, through the strength of the Keratinade effect reconstructing, hydrating and repairing. It promotes ultra-hydration, as well as restoring and protecting hair. In addition, active reconstructors that form a film in the hair fiber, repairing, nourishing and recovering the health of hair damaged by chemical processes and external agents.
The result is hydrated, nourished and curly hair defined as you have always wanted!

The Natutrat Soft Curl Combing Cream intensely activates your curls, through the strength of the Keratinating, reconstructive, hydrating and repairing effect. It promotes ultra hydration, as well as restoring and protecting hair. In addition, active reconstructors that form a film in the hair fiber, repairing, nourishing and recovering the health of hair damaged by chemical processes and external agents.
The result is hydrated, nourished and curly hair defined as you have always wanted!

Oil treatment with Açai, an anti frizz oil that promotes shine, nutrition and deeply restoration to the hair.

Professional moisturize products at your fingertips!
The Keratin and Argan Keramax is a salt-free line that replenishes the hair minerals and natural proteins. It contains: Absinthe Oil which provides high conditioning and softness to damaged hair, Keratin and Argan Oil two excellent ingredients to restore the moisture of the hair fiber.

This Thermal Protective Serum is a pre-drying sealer with the exclusive Brazilian Keratin for a hair with exceptional shine and free of frizz at the moment, in addition to being totally protected from external aggressions such as hairdryer and iron.

The Curl Activator Cream was developed with specific actives, Aloe Vera extract and Collagen that provides moisturizing, protection and curl defining.

The argan oil shield Novex is a thermic protector that strengthens and seals the cuticles of the hair, forming a protective dusting. Its composition also eliminates the frizz and the opened tips leaving the hair very hydrated , soft and shining.

Leave-in product with two great benefits: the Brazilian keratin and the Novex hair shield. It works as a treatment conditioning cream that forms a protective film on the hair fiber, reducing damages caused by external agents.

This product is everything your hair needs at this time of year, when it's more exposed to sun, chlorine, seawater and high temperatures. Experience its fresh coconut fragrance with hints of toasted hazelnut and vanilla.

Summer is coming and with the arrival of the heat the trips to the beach are becoming more frequent. Adds this year to the beach suitcase this Protector Spray and brings full protection to your hair these holidays from the sun, sea and pool!

With the passage of time, hair that goes through a Brazilian straightening or Japanese straightening begins to suffer 2 effects: oiliness on the scalp and dry ends.
The Intense Smooth Line of Keramax works exactly on these two points, eliminating excess oil at the root, leaving hair cleaner for longer.

The Horse Strength range is the biggest success and sales leader of the Haskell brand in Brazil, along with the Cassava range. It has special active compounds that have an action directed to the strengthening and growth of the hair and promotes intense brightness. In addition, this line reduces the risk of tip breakage, rebuilds and strengthens the internal structure of the hair fiber, promoting deep repair and helping restore the natural strength of hair.

Novex brings you the best thermal protection with the efficiency of 10 benefits, in a unique and sophisticated product. With the best specialized technology, Leave In Spray with pure keratin is ideal for controlling frizz, restoring damaged hair by straightening irons or blow dryers, recharging lost protein and also protecting hair from the coloring process. The Leave In Spray Brazilian Keratin of Novex will leave your hair with an extraordinary, soft and irresistible shine! 

Pre-brushing sealing treatment with the exclusive Brazilian keratin for profesional use. Do you wish your hair protected from external damages? This is your treatment!

Super concentrated formula instantly adds brilliant shine and strength to dry, damaged, frizzy hair. This oil serum is fortified with Keratin and botanicals for anti-breakage benefits. It is alcohol, sulfate and salt-free. It can be used as a keratin treatment, a daily serum and a thermal protector for hair dryers, diffusers and irons, and contains protective sunscreen.

Instant shine and moisture spray quickly conditions and refreshes tired, dull hair. Light formula works well on extra fine hair. Helps shield hair from harmful UV rays. It is alcohol, sulfate and salt-free. It can be used as a keratin treatment, a daily serum and a thermal protector for hair dryers, diffusers and irons.

The Discipline Liss Serum 90ml makes brushing easier and protect hair from damage caused by hair dryers or irons. Use the complete line for best results.

Versatile formula that allows you to develop natural looking curls without damaging the hair structure.
Elaborated with Blend of Amino Acids, Seaweed Extract and Coconut Oil, it provides nutrition, hydration and revitalization of the hair, leaving them silky and brighter.

The liquid Spray for finishes facilitating the brushing facilitating the brushing for a professional use. Elaborating with Quaternio 70, the best asset for thermic protection for a use before the brush and Poliquaternio 55 who memorizes the smooth effect to extend it. In addition to the sericin’s nanoparticles with an adhesive effect who seal the cuticles realizing shiny and luminosity, amino acids’ silk who confers softness and silkiness and filters the sun specifically for the hair.

Argan Oil is a natural product extracted from the nuts of Argan, a tree found only in southern Morocco. Keramax Argan Oil protects the hair from external actions, prevents split ends and does not weigh on the hair, as it is absorbed quickly without leaving the hair greasy.
The keratin present in its formula reconstructs the threads and guarantees extreme softness. It hydrates and rejuvenates the threads, protecting them against drying caused by chemical agents, gives shine and controls frizz.