Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range My Curls .
Novex My Curls jelly, with Collagen and Aloe Vera Extract provides protection and long-lasting hold for radiant and soft curls throughout the day. Ideal for a perfect and durable finish on all curly, frizzy or wavy hair.

Defined Curls: your vibe, your essence 💖
LOW POO: salt-free and sulfate-free
Control the volume and unleash your curls
Perfects the curl pattern in 2ABC and 3ABC (wavy, curly & coily)
Shea Butter & Coconut Oil
Elastic, defined curls full of life

Hydrate your hair to the max!
Argan & Batana Oil for shine, softness, and frizz-free hair
Fragrant, silky hair from the very first use
With thermal and solar protection
Get the hair of your dreams!

Hydrate your hair to the max!
Argan & Batana Oil for shine, softness, and frizz-free hair
Fragrant, silky hair from the very first use
With thermal and solar protection
Get the hair of your dreams!

Abundance ritual for your hair.
Sun Filter, Plant Actives, and Vitamins A & E
Light oil texture and magnetic fragrance.
A mane in true Hollywood style.
💎Ready to shine?

Restores Hair Health
Restores strength and Hydrates
For dull and lifeless hair
Revives hair flexibility and Health

The Best Hair Oil
Known as Batana Oil, it is 100x more potent than others
Nourishment, Deep Hydration, and Strength
For extremely damaged and malnourished hair
Repairs, Strengthens, and Softens

Total Repair
Repairs, Hydrates and Strengthens
For chemically treated hair with straightening, coloring, etc.
Promotes strength, growth and Replenishes vitamins

Ultra Shine and Repair
Nourishment, Softness and super shine
For damaged and dull hair
Deeply repair and Rejuvenates

Colorful Hair
Maintains hair color, Hydrates and Repairs
For dyed hair, with highlights or fantasy color
Delay hair color fade and increases shine

Strength for your hair
Strengthening, Vitality and Resistance
For weak and brittle hair
Promotes hair growth and prevents breakage

Total Repair
Repairs, Hydrates and Strengthens
For chemically treated hair with straightening, coloring, etc.
Promotes strength, growth and Replenishes vitamins

Deep Hair Hydration
Super Nourishing, Anti-inflammatory and Restorative
For dry and dehydrated hair
Strengthens, Helps growth and Restores Silkiness

I am the One who rules my Hair!
Total Control of Volume and Frizz
For frizzy, rebellious and difficult hair
Softens and Disciplines

Enchanting Curls
Hydration, Flexibility and Curls Definition
For wavy and curly hair
Keratin Replenishment and Anti-Frizz
UV Filter for sun protection.

Intense hydration
Nutrition, Softness and natural shine
For dry and damaged hair
Restores softness and Health

Intense hydration
Nutrition, Softness and natural shine
For dry and damaged hair
Restores softness and Health

Strength for your hair
Strengthening, Vitality and Resistance
For weak and brittle hair
Promotes hair growth and prevents breakage
With Heat Protection.

Enchanting Curls
Hydration, Flexibility and Curls Definition
For wavy and curly hair
Keratin Replenishment and Anti-Frizz With Collagen.

Root-to-Tip Restoration
Strengthening and Healthy Hair Growth
Vitamin Blend with Omega-3, 6 & 9 Fatty Acids
Restore the strength and volume of healthy-looking hair.

Hair Shock Therapy
13 Benefits in 1 Product
Revitalizes and Restores your hair
The hair of your dreams is now within reach.

Hair Surgery Effect
Hair Repair and Mega Shine
Revitalizes your hair with Hyaluronic Acid
Instantly renewed-looking hair.

Love Your Curls
Defines, hydrates, and controls frizz
With Collagen, Coconut Oil, and Olive Oil
Show off radiant, beautifully defined curls!

A Final Touch for Perfect Results
Extra Repairing Hair Serum
30ml glass bottle with spray
Hydrates the ends of all hair types
Hair with soft mid-lengths and ends
Sale Exclusively to Salons (NOT Online)
Request Information Here

A Salon Essential Tool
Thermal Protectant Finisher before blow-drying
Adds body and movement without weighing hair down
Repairs split ends and provides intense shine
Hair sealed and protected for up to 3 days
For a perfect, professional hairstyle
Sale Exclusively to Salons (NOT Online)
Request information here

The ideal wash before treatment.
Salt-free shampoo to remove the residues of the hair and prepare it fot the tratments of Grape Straightening or Botox.

The Final Touch of Shine
All hair types, 100% organic & vegan
Flaxseed, Collagen, Biotin and Panthenol
Healthy, regenerated hair for longer
Sale Exclusively to Salons (NOT Online)
Request Information Here

Vegan Thermal Protector
All hair types, 100% organic & vegan
Flaxseed, Collagen, Biotin and Panthenol
Healthy, regenerated hair for longer
Sale Exclusively to Salons (NOT Online)
Request Information Here

A Final Touch for Perfect Results
Extra fine hair serum
60ml glass bottle with spray
Oil mix: cacao, coffee, and macadamia
Hydrates all hair types
Hair is soft and repaired
Sales ONLY in Hair Salons
Request information here

13-in-1 Leave-in Cream
Protection + Treatment + Finish in one step
Thermal and sun protection
Express straightening 3 days (before drying)
Provides volume and body without weighing hair down
Post-chemical restorer (dye and deco)
Repairs split ends and shiny results
Sales ONLY in Hair Salons
Request information here

Welcome to the Haskell Natural Cosmetics universe! The Curly Yes! has been specially created to perfect the curls of the hair, while it explodes all the beauty of curly or wavy hair because curls and waves are now trendy! Indicated for all women who are bold and want a spectacular and exuberant curls, that will not leave indifferent to those who admire them. Contains in its formula Collagen + Coconut Oil, ingredients known worldwide as powerful for hair treatment. Do not hesitate! If you are looking for a hair with perfect curls and full of life, Haskell is your best ally. Low Poo, imeans "less foam". With this technique of capillary care use shampoos with smal quantity or no sulfate at all, ingredient responsible for the cleaning and formation of the foam. This type of shampoo performs a smoother cleaning on the scalp, without removing the natural oils essential to the health of curly and wavy hair. In this technique are used also products free of petrolatum .

Enriched with castor oil, olive oil and vegetable keratin, the AfroHair Curl Activator Leave-In activates, shapes and intensifies curls.

A whole line created with 7 hair and nutri-functional oils , the Afro Hair line will restore health and beauty to your curly hair, wake up your hair for the lifetime! Now you have everything you need to take care of your curls.

The energy your hair needs!
Novex Aloe Vera Hair Gel, with aloe extract, rehydrates hair, reduces frizz and restores hair's natural shine as if you had just come out of the shower. Plus, it redefines curls without weighing them down.

The energy your hair needs!
Jelly Novex Aloe Vera, with aloe extract is super moisturizing, hyper restorative and mega hydrating, it also reduces hair loss, strengthens and deeply nourishes the hair fiber, leaving it shiny and smooth as you have never felt before.

My Little Curls from Novex has been exclusively designed to take care of the curly hair needs of children.
The activator is a light cream that leaves no residue on the hair, contains castor oil and d-panthenol for adequate hydration and nutrition to the hair of the little ones. Provides shine and volume to snails.

The Horse Strength range is the biggest success and sales leader of the Haskell brand in Brazil, along with the Cassava range. It has special active compounds that have an action directed to the strengthening and growth of the hair and promotes intense brightness. In addition, this line reduces the risk of tip breakage, rebuilds and strengthens the internal structure of the hair fiber, promoting deep repair and helping restore the natural strength of hair.

The AfroHair Hair Oil is a complement to have a Queen hair! Hydrate, control frizz and avoid split ends. It has rubric oil, argan oil and flaxseed oil.

Enriched with castor oil, linseed, argan, olive, macadamia, avocado, sunflower and coconut, The AfroHair Leave-In Conditioner moisturizes, reduces frizz and split ends, and leaves curls loose and defined.

It helps to replenish the natural pH of the hair, its use being essential to finish the progressive or temporary straightening process. Enriched with Keratin and Amino Acid complex that revitalize the hair, leaving it more manageable.

The Horse Strength range is the biggest success and sales leader of the Haskell brand in Brazil, along with the Cassava range. It has special active compounds that have an action directed to the strengthening and growth of the hair and promotes intense brightness. In addition, this line reduces the risk of tip breakage, rebuilds and strengthens the internal structure of the hair fiber, promoting deep repair and helping restore the natural strength of hair.

The energy your hair needs!
Novex Aloe Vera Combing Cream, composed of different oils, provides extra softness and nutrition to the other products in the line.

A daily care leave-in cream that provides deep moisture, shine, seal split ends and removes hair frizz. Formulated with pure argan oil and antioxidant effects, this product protects from free radicals, deeply repairing the hair fiber for 24 hours a day!

A leave-in cream with antioxidant action that creates a protective layer over hair against free radicals, eliminates frizz, prolongs straight effect and strengthen hair. Its formula with Coconut Oil guarantees complete nourishment, leaving the hair always straight, silky and disciplined.

The Novex Collagen Leave-In provides the hair with added shine and moisture.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

Whoever has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life.
No-rinse cream salt-free, sulfate-free and paraben-free, specially created to give curls more softness, hydration and anti-frizz action.
Offers optimal fixation and hydration, nourishing curls and promoting a protective action for curly hair 24 hours a day.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life.
If your curls are more or less narrow and have a more defined shape, they are called intense curls.
This cream has been specially developed for you, a leave-in cream to intensely activate your curls, with a lingonberry extract formula, highly nutritious fruits with a memorizing effect so that your hair is always the way you like it.

Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range Mis Rizos .
A whole line created with 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair, wake up your hair for life!
Special combing cream for curly hair, removes all the weight that the curl carries throughout the day: pollution, sun, wind and chemical processes. It is ideal to combine with the range For perfect curls!

My Little Curls from Novex has been exclusively designed to take care of the curly hair needs of children.
The Leave-in Cream is a light cream that leaves no residue on the hair, contains castor oil and shea butter to facilitate styling and protect hair from external damage.

Does your curly hair need a miracle? The new line of Novex for curly or wavy hair offers powerful effects on your hair, achieving hair with perfect curls and waves: It provides the shine you want most for your hair, Repairs damaged ends and prevents them from splitting, and Treats frizz, preventing your curls from being frizzy.