​​definitive straightening
Relaxer definitive smooth treatment.
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Curls relax treatment Hidran Keratin and D-Panthenol 190ml

9.99 12.98 -23%

The Curl Stretch is a treatment developed to open curls more quickly and easily . Enriched with Panthenol, Keratin and Shea Butter , it provides vitality and beauty to your hair. Now your curls are more defined, dull, shiny and without double ends!

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Relax curls kit Hidran Keratin and D-Panthenol 2 products

19.53 22.98 -15%

The Curl Stretch is a treatment developed to open curls more quickly and easily . Enriched with Panthenol, Keratin and Shea Butter , it provides vitality and beauty to your hair. Now your curls are more defined, dull, shiny and without double ends!

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Relax curls kit Hidran Keratin and D-Panthenol 3 products

29.98 34.97 -14%

All the necessary products to relax your curls without straightening within your reach thanks to the unique and innovative treatment to stretch and open curls. Relax all types of curls in 1 step quickly and easily, without blow-dryer or iron. With D-Panthenol, Keratin and Shea Butter, it provides vitality and beauty to your hair.
More relaxed, soft, manageable and shiny hair.

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Permanent straightening Embelleze HairLife

6.24

The solution has come for unruly hair that dream of the perfect smooth - HairLife Smooth & Natural Straightening Kit presents a unique formula, with proven straightening power based on Ammonia Thioglycollate and intense revitalization. Enriched with Avocado Oil, Sunflower Extract and Shea Butter , it provides more soft, shiny and smooth threads, in addition to improving natural movement.

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Relax curls kit Embelleze HairLife

6.24

For curly hair in search of a smoother wavy , the HairLife Cacho & Natural Relaxation and Curling Kit arrived. With a unique formula based on ammonia thioglycate, it offers perfect snails full of life . Enriched with avocado oil, sunflower extract and shea butter , it provides softer and brighter snails, as well as improving natural hair movement.

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Straighthening permanent kit SoftSheen-Carson Dark and Lovely Regular 355g

8.49

The Shea Butter Regular Relaxer 355gr is the only No-Lye Relaxer featuring a moisture replenishing system with Ammonium Thioglycolate. Dark & Lovely have added new moisturising benefits to our advanced no-lye conditioning formula using a combination of natural ingredients and body enhancing polymers. Our formula infuses and seals moisturisation into each and every strand providing a soft and full finish. Not only is your hair silky-straight, it has ultimate body & shine.

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Straighthening permanent kit SoftSheen-Carson Dark and Lovely Super 355g

8.49

The Shea Butter Super Relaxer 355gr is the only No-Lye Relaxer featuring a moisture replenishing system with Ammonium Thioglycolate. Dark & Lovely have added new moisturising benefits to our advanced no-lye conditioning formula using a combination of natural ingredients and body enhancing polymers. Our formula infuses and seals moisturisation into each and every strand providing a soft and full finish. Not only is your hair silky-straight, it has ultimate body & shine.

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Permanent straightening kit Embelleze Amacihair Smooth Avocado and Coconut 200g

9.99

Give freedom to your waves, conquer your natural beauty, reinvent yourself, remodel the natural shape of your curls. It is the number 1 selling curl relaxation system in Brazil. Dermatologically tested, it provides shine and softness to the hair. Compatible with guanidineEverything you need to give freedom to your curls is found in this kit.

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Relaxer Kit Embelleze Amacihair Traditional Mango and Coconut 200g

9.99

Give freedom to your waves, conquer your natural beauty, reinvent yourself, remodel the natural shape of your curls. It is the number 1 selling curl relaxation system in Brazil. Dermatologically tested, it provides shine and softness to the hair. Compatible with guanidineEverything you need to give freedom to your curls is found in this kit.

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Treatment pack Embelleze HairLife Smooth 5 products

24.53 35.04 -29%

Treatment Kit
This pack comes with Salt-free Shampoo, Mask, Thermal Cap, Leave-in Cream and Shower Liss Mask to maintain liss effects for much longer smooth effects.

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Treatment pack Embelleze HairLife Curls 5 products

30.66 35.04 -12%

HairLife Rizos is a permanent relaxer based on Ammonia Thioglycollate, enriched with natural oils , which provides loose and perfect snails . To complete your dream, the Argan line will restore the luminosity and hydration of your hair.

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Straighthening permanent kit Elgon Tango Regular 240ml

16.55

Fast professional hair smoothing .
Straightening cream with traditional technology that guarantees softness for up to 12 weeks and the free acceptance of the coconut present in its formulation acts without damaging the hair fiber .
Tango is part of Elgon's Texturing area with formulations and technology of professional service for the realization of permanent treatments and straightening. Provides fullness and volume, enhancing texture.

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Straighthening permanent kit Elgon Tango Strong 240ml

16.55

Fast professional hair smoothing .
Straightening cream with traditional technology that guarantees softness for up to 12 weeks and the free acceptance of the coconut present in its formulation acts without damaging the hair fiber .
Tango is part of Elgon's Texturing area with formulations and technology of professional service for the realization of permanent treatments and straightening. Provides fullness and volume, enhancing texture.

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Permanent keratin straightening | At home with the best price

In the whole world, there is no woman who does not strive day by day to look radiant and beautiful and in this ambitious purpose our hair plays a super special role. And if its hair, the latest and new thing we all want to hit is with a very straight, shiny and healthy mane, so in these cases what we most seek is a permanent straightening.

What is a permanent straightening of the hair?

The permanent straight is a unique treatment between the products that you usually use for the hair care and maintenance. The particular thing about this treatment is that it is used by all the persons that want to do radical changes to their hair, like going from curly, wavy or frizzy to plain and silky hair. The technique of the permanent hair straightening completely disappear all types of soft or rebellious waves that are present in our hair. So find us more, we have the solution ready for you in our online store. As you know, it is a product made with a chemical component destined to transform the structure and the texture of our capillary fibres. In this amendment process, the strands of our hair that have remained for a long time super curly and frizzy will become completely straight in the blink of an eye.

How to make the permanent straightening

The steps that we have to follow to get this permanent straightening that we want so much are super simple. Although the simple application you have to consider certain conditions in our hair since the straightening is a bit strong. The first step is the application of the shampoo. This will help us to remove and eliminate all the traces of the products that we have used to manage our mane, like the case of the gel fixatives or lacquers, as well to remove hair dye residues. Once we use the shampoo we make sure to wash our hair well massaging with fingertips the scalp and the capillary fibres, in this way we make sure that the traces of other products come off. We remove the shampoo using warm water to stimulate the disposition of the strands.

Make the straightening at home without formaldehyde

We dry well our hair; we brush and divide by strands. As a next step, we apply the permanent straightening strand by strands from the root to the tips. We let the product act in an approximate time of 30 to 40 min depending on the degree of our frizz. After waiting for the stipulated time, we remove the product with abundant water at ambient temperature. Now, we have to use something very important and this is the neutralizing. We’ll use this one to carry it from the root to the tips; we will leave it to act about 15 min which will allow sealing the treatment. Finally, we will be able to dry and ironing our mane to begin to show off the fabulous straightening. And remember that in our online store you will be able to buy quality products at the best prices to help you get straight hair.

What is laminated for hair?

This is the perfect product to seal the hair cuticles and thus achieve absolute protection against external agents that can represent some damage to our hair. Plasticizing will help the straightening to become even more permanent.

How long the permanent straightening takes and lasts?

The effects of the treatment come to have a quite wide temporality, hence the aggregate of permanent. We can resort to the application of the product whenever we notice that our hair has grown and this guarantee the continuity of our wonderful permanent straightening. We can look better and better as we keep it.