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The remedy for stressed hair!
Because hair also suffers from stress, Novex has developed the Dr Hemp line with a key ingredient: Cannabis Sativa Seed Oil. This powerful ingredient acts as a protective barrier against damage caused by stress: falling, frizz, hair dryness and also provides an intense shine and protects both from heat and damage caused by contamination. Effective immediately. 100% Vegan and Organic .

The Novex Avocado Oil line enriched with honey, has been specially developed to help hydrate your hair and make it stronger, this line fights the natural dehydration of your hair due to the action of its fatty acids.

The Novex Avocado Oil line enriched with honey, has been specially developed to help hydrate your hair and make it stronger, this line fights the natural dehydration of your hair due to the action of its fatty acids.

It has been specially designed to naturally clean the strands, treat and leave the hair purified and full of life. Its salt free formula counts with the Bamboo Sprout, responsible to provide all the strength and growth that your hair needs, leaving it treated, nourished and with a glossy shine.

Do you want to revive your hair? The Brazilian keratin range from Novex brings new life to you hair. Naturally cleanses the hair, leaving a feeling of softness and shine. Formulated with keratin that guarantees the complete food in the hair, leaving it always full of life, silky and shiny.

The energy your hair needs!
The Novex Aloe Vera shampoo, with aloe extract, maintains the natural balance of the hair and, in addition to deep cleaning, provides hydration and softness.

Vegan and ammonia-free permanent coloring kit with natural ingredients for perfect coverage compatible with all hair textures and all chemicals, including henna.

Salt-free maintenance pack that hydrates and provides extreme softness thanks to argan oil, complete food for dry or rough hair.
Long-term use of these 4 products as a hair beauty routine eliminates unruly frizz and leaves hair silky, with healthy ends and much more disciplined.

A daily care leave-in cream that provides deep moisture, shine, seal split ends and removes hair frizz. Formulated with pure argan oil and antioxidant effects, this product protects from free radicals, deeply repairing the hair fiber for 24 hours a day!

Novex Collagen Infusion contains 100% vegetable collagen , known for its anti-aging properties. Collagen is a protein made of amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair thinning.
Enjoy all of the products from the line to achieve a strong and soft hair, thicker and much more shiny. 100% Vegan.

Because dreamy curls are within the reach of any self-respecting star.
Movie Star Curls, enriched with oils, provides the nutrition, softness, shine and frizz control that curly and wavy hair need, jump into action with the full range and get ready for a wonderful love story.

The Novex Afro Hair range contains a blend of natural oils: castor, linseed and argan that together help combat dryness and dandruff on the scalp, restore shine and smoothness and help control frizz. Packed with nutrients like omega fatty acids, vitamins and antioxidants, the trio of oils work in harmony to soften, strengthen, and promote healthy growth. (Indicated for curls type 3C, 4A, AB and 4C)

Novex My little Curls has been exclusively designed to take care of the curly hair needs of children, the conditioner is composed of Aloe Vera and D-Panthenol, which promote hydration, shine and extreme hair care.

The Novex Collagen Leave-In provides the hair with added shine and moisture.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

The Novex Collagen Maskprovides the hair with a treatment that promotes hair growth, preventing hair thinning and hair loss.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

The AfroHair Conditioner is enriched with castor oil, argan oil and D-panthenol. Provides prolonged hydration and shine. The hair is soft, hydrated and without split ends.

The energy your hair needs!
The Novex Aloe Vera conditioner, with aloe extract, provides nourishment to the hair and facilitates combing.

The Novex Collagen Conditioner gives the hair the fullness while moisturizing each strand.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

Because dreamy curls are within reach of any self-respecting star.
This Conditioner contains pure argan, coconut, flaxseed, sunflower and olive oils and with the sum of all of them you get smooth, hydrated hair with a dazzling shine.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life. To make the daily care of curly hair easier, Novex has created the wonderful and surprising My Curls range.
An entire line created based on 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair.
Conditioner that complements the action initiated by the Mis Curls shampoo. With a pH of 3.4, it hydrates, facilitates combing, protects from breakage and helps define your curl without salt, without sulfates and without parabens.

Is your curly hair in need of a miracle? The new Novex line for curly or wavy hair brings powerful effects to your hair, promising hair with perfect curls and waves:

• Provide the shine you want most for your hair
• Repair damaged tips and prevent splitting
• Treat frizz, preventing your curls from being frizzy

My Little Curls from Novex has been exclusively designed to take care of the curly hair needs of children.
The activator is a light cream that leaves no residue on the hair, contains castor oil and d-panthenol for adequate hydration and nutrition to the hair of the little ones. Provides shine and volume to snails.

The Curls for Kids line has been exclusively designed to take care of the needs of children's curly hair.
The mask composed of castor oil and d- panthenol in addition to caring for and hydrating the curls, will leave them soft as cotton flakes.

Keratin is the most important substance and essential for the health of our hair. Healthy hair is composed of about 90% keratin. Chemically damaged hair, pollution, brushing and iron can reduce the quantity of keratin in half, resulting in dull, weak, lifeless hair. Thanks to its innovative formula that is quickly absorbed and that deeply penetrates in the hair fiber, this product completely replenishes lost keratin.

The energy your hair needs!
Novex Aloe Vera Combing Cream, composed of different oils, provides extra softness and nutrition to the other products in the line.

My Little Curls from Novex has been exclusively designed to take care of the curly hair needs of children.
The Leave-in Cream is a light cream that leaves no residue on the hair, contains castor oil and shea butter to facilitate styling and protect hair from external damage.

Does your curly hair need a miracle? The new line of Novex for curly or wavy hair offers powerful effects on your hair, achieving hair with perfect curls and waves: It provides the shine you want most for your hair, Repairs damaged ends and prevents them from splitting, and Treats frizz, preventing your curls from being frizzy.

Do you wish a more resistant hair? This is a Keratin Super Concentrate developed with the most advanced technology to fortify the hair strands. Its formula contains Hydrolyzed Keratin, which is more rapidly absorbed by the hair, strengthening and reinvigorating deeply. Also, Novex Max Keratin has active moisturizes that provides shine and natural movement to the hair. With Novex Max Keratin, you give new life to your hair. Super Concentrate Hair Reconstruction with Hydrolyzed Keratin.

The energy your hair needs!
Novex Aloe Vera Mask, with aloe extract, hydrates the hair while strengthening it, providing shine and softness.

It is an express mask with effective action in only 3 minutes. It is a high density product, rich in vitamins, high concentration and excellent performance. Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

The Curls for Kids line has been exclusively designed to take care of the needs of children's curly hair.
The mask composed of castor oil and d- panthenol in addition to caring for and hydrating the curls, will leave them soft as cotton flakes.

Does your curly hair need a miracle? The new Novex mask for curly or wavy hair has powerful effects on your hair, providing hair with perfect curls and waves:
Provides the shine you most desire for your hair.
Repairs damaged ends and prevents them from splitting
Treats frizz, preventing your curls from being frizzy.

An entire line created based on 7 hair and nutri-functional oils, the Afro Hair line will restore health and beauty to your curly hair, wake up your hair for life! Now you have everything you need to care for your curls.
Enriched with castor oil, argan oil and linseed oil, the AfroHair Hair Humidifier helps detangle hair and define curls. Ideal for “Day After ”.

My Little Curls from Novex has been exclusively designed to take care of the needs of curly hair in children, the spray detangles all types of curls very well, contains argan and linseed oil among its ingredients, and helps control frizz, provides strength , hydration, softness and shine.

The AfroHair Shampoo is enriched with castor oil, argan oil and D-panthenol. Provides prolonged hydration and shine. The hair is soft, hydrated and without split ends.

Naturally and effectively cleans hair, moisturizing and providing extreme softness. Its formula contain argan oil that guarantees complete nourishment for dry or rough hair, leaving it soft, with healthy ends and more disciplined.

The Novex Collagen Shampoo gives the hair a gentle cleanse strengthening the hair follicles, promoting hair growth and thicking.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

Because dreamy curls are within reach of any self-respecting star.
This Shampoo offers a delicate cleaning to curly hair with all the softness, hydration and shine that pure argan, coconut, flaxseed, sunflower and olive oils offer.

Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range Mis Rizos .
A whole line created with 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair, wake up your hair for life!
Very moisturizing, salt-free, paraben-free shampoo that offers balanced cleansing and root nutrition, while eliminating frizz and helping to define curl.

Novex My little Curls has been exclusively designed to take care of the curly hair needs of children, the shampoo is composed of Aloe Vera and D-Panthenol, which promote hydration, shine and extreme hair care.

Very moisturizing, salt-free, paraben-free shampoo that offers balanced cleansing and root nutrition, while eliminating frizz and helping to define curl. The new line of Novex for curly or wavy hair brings powerful effects on your hair, which promises hair with perfect curls and waves: Provides the shine you want most for your mane, Repairs damaged ends and prevents them from splitting and Treats the frizz, preventing your curls from being frizzy.

A whole line created with 7 hair and nutri-functional oils , the Afro Hair line will restore health and beauty to your curly hair, wake up your hair for the lifetime! Now you have everything you need to take care of your curls.

The energy your hair needs!
Novex Aloe Vera Hair Gel, with aloe extract, rehydrates hair, reduces frizz and restores hair's natural shine as if you had just come out of the shower. Plus, it redefines curls without weighing them down.

The AfroHair Hair Oil is a complement to have a Queen hair! Hydrate, control frizz and avoid split ends. It has rubric oil, argan oil and flaxseed oil.

Pre-brushing sealing treatment with the exclusive Brazilian keratin for profesional use. Do you wish your hair protected from external damages? This is your treatment!

The solution has come for unruly hair that dream of the perfect smooth - HairLife Smooth & Natural Straightening Kit presents a unique formula, with proven straightening power based on Ammonia Thioglycollate and intense revitalization. Enriched with Avocado Oil, Sunflower Extract and Shea Butter , it provides more soft, shiny and smooth threads, in addition to improving natural movement.

For curly hair in search of a smoother wavy , the HairLife Cacho & Natural Relaxation and Curling Kit arrived. With a unique formula based on ammonia thioglycate, it offers perfect snails full of life . Enriched with avocado oil, sunflower extract and shea butter , it provides softer and brighter snails, as well as improving natural hair movement.

Pre-brushing sealing treatment with the exclusive Brazilian keratin for profesional use. Do you wish your hair protected from external damages? This is your treatment!

New salt-free shampoo of Novex wich is a real bomb aof treatment! With A vitamin that accelerate natural hair growth, whey protein to enhance hair strength and d-panthenol which gives a burst of shine, softness and protects damaged and split ends. A explosion of growth for your hair!
Are you tired of looking solutions to make your hair grow? Do not look further! Novex already have what you were seeking for: your hair will be the bomb!

Naturally moiturizes the hair, eliminating frizz and providing extreme softness. Its formula contain argan oil that guarantees complete nourishment for dry or rough hair, leaving it soft, with healthy ends and more disciplined.

Naturally cleans the hair, eliminating frizz, prolonging straight effect and leaving the sensation of freshness and lightness. Its formula with Coconut Oil guarantees complete nourishment, leaving the hair always straight, silky and disciplined.

Naturally cleans the hair, eliminating frizz, prolonging straight effect and leaving the sensation of freshness and lightness. Its formula with Coconut Oil guarantees complete nourishment, leaving the hair always straight, silky and disciplined.

Helps in repairing, hydrating and increasing hair resistance.

Helps in repairing, hydrating and increasing hair resistance.

Helps in repairing, hydrating and increasing hair resistance.

It is an express mask with effective action in only 3 minutes. Deep cream that allows to be used as a innovative and unique Brazilian macro recrystallization treatment. It is a high density product, rich in vitamins, high concentration and excellent performance. Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

It is an express mask with effective action in only 3 minutes. It is a product with high density product, rich in vitamins, high concentration and excellent throughput. Product especially used for doing an absolute sealed hair treatment. Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life. To make the daily care of curly hair easier, Novex has created the wonderful and surprising My Curls range.
An entire line created based on 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair.
Ultra-deep mask that hydrates and defines curls, controlling frizz and reducing volume, with an action of only 3 minutes without salt and without parabens.

A leave-in cream with antioxidant action that creates a protective layer over hair against free radicals, eliminates frizz, prolongs straight effect and strengthen hair. Its formula with Coconut Oil guarantees complete nourishment, leaving the hair always straight, silky and disciplined.

Enriched with castor oil, linseed, argan, olive, macadamia, avocado, sunflower and coconut, The AfroHair Leave-In Conditioner moisturizes, reduces frizz and split ends, and leaves curls loose and defined.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life.
If your curls are more or less narrow and have a more defined shape, they are called intense curls.
This cream has been specially developed for you, a leave-in cream to intensely activate your curls, with a lingonberry extract formula, highly nutritious fruits with a memorizing effect so that your hair is always the way you like it.

Taking advantage of all the benefits of the Açaí, Novex launches the Cool Blonde toner. With the richest fruit of the Brazilian Amazon, this line will provide the main vitamins and nutrients that the hair requires, while at the same time neutralizing the yellowish tones of your hair. Enjoy the natural!

Taking advantage of all the benefits of the Açaí, Novex launches the Cool Blonde toner. With the richest fruit of the Brazilian Amazon, this line will provide the main vitamins and nutrients that the hair requires, while at the same time neutralizing the yellowish tones of your hair. Enjoy the natural!

The AfroHair Deep Hair Mask offers hydration, reduce frizz and split ends. It has castor oil, argan oil and flaxseed oil.

The Novex Collagen Maskprovides the hair with a treatment that promotes hair growth, preventing hair thinning and hair loss.
Novex Collagen contains 100% vegetable Collagen which is known for its anti-aging properties.
Collagen is a protein made from amino acids, such as glycine, proline, hydroxyproline, and arginine, which promote healthy hair growth and prevent hair from thinning due to aging. 100% Vegan.

Do you want to bring your hair back to life? This is an extra deep moisturizing hair cream that brings a new life to your hair. It is a product with high density product, rich in vitamins, high concentration and excellent throughput. Product for professional use, tested and approved by hairstylists worldwide.
Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

The Little Curls from Novex has been exclusively designed to take care of the curly hair needs of children.
The mask composed of castor oil and d-panthenol, in addition to caring for and hydrating the curls, will leave them soft as cotton flakes.

Enriched with castor oil, olive oil and vegetable keratin, the AfroHair Curl Activator Leave-In activates, shapes and intensifies curls.

New concentrated tonic of Novex wich is a real bomb of treatment! With A vitamin that accelerate natural hair growth, whey protein to enhance hair strength and d-panthenol which gives a burst of shine, softness and protects damaged and split ends. A explosion of growth for your hair!

The energy your hair needs!
Jelly Novex Aloe Vera, with aloe extract is super moisturizing, hyper restorative and mega hydrating, it also reduces hair loss, strengthens and deeply nourishes the hair fiber, leaving it shiny and smooth as you have never felt before.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life. To make the daily care of curly hair easier, Novex has created the wonderful and surprising My Curls range created from 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair .
If your curls have an elongated shape, they are called soft curls. This leave-in cream to activate soft curls has been specially developed with lingonberry extract formula and with memory effect so that your hair is always the way you like it.

Because dreamy curls are within reach of any self-respecting star.
It contains pure argan, coconut, linseed, sunflower and olive oils and with the sum of all of them you get smooth, hydrated hair with a dazzling shine.

Give freedom to your waves, conquer your natural beauty, reinvent yourself, remodel the natural shape of your curls. It is the number 1 selling curl relaxation system in Brazil. Dermatologically tested, it provides shine and softness to the hair. Compatible with guanidineEverything you need to give freedom to your curls is found in this kit.

Give freedom to your waves, conquer your natural beauty, reinvent yourself, remodel the natural shape of your curls. It is the number 1 selling curl relaxation system in Brazil. Dermatologically tested, it provides shine and softness to the hair. Compatible with guanidineEverything you need to give freedom to your curls is found in this kit.

Whoever has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life.
No-rinse cream salt-free, sulfate-free and paraben-free, specially created to give curls more softness, hydration and anti-frizz action.
Offers optimal fixation and hydration, nourishing curls and promoting a protective action for curly hair 24 hours a day.

Pre-brushing sealing treatment with the exclusive Brazilian keratin for profesional use. Do you wish your hair protected from external damages? This is your treatment!

Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range My Curls .
Novex My Curls jelly, with Collagen and Aloe Vera Extract provides protection and long-lasting hold for radiant and soft curls throughout the day. Ideal for a perfect and durable finish on all curly, frizzy or wavy hair.

Does your curly hair need a miracle? The new Novex mask for curly or wavy hair has powerful effects on your hair, providing hair with perfect curls and waves:
Provides the shine you most desire for your hair.
Repairs damaged ends and prevents them from splitting
Treats frizz, preventing your curls from being frizzy.

Because dreamy curls are within the reach of any self-respecting star. for This Cream activates and defines curls, providing the beautiful curls of a true movie star.

The energy your hair needs!
The Novex Aloe Vera Mask, with aloe extract, hydrates the hair while strengthening it, providing shine and softness.

It is an express mask with effective action in only 3 minutes. Deep cream that allows to be used as a innovative and unique Brazilian macro recrystallization treatment. It is a high density product, rich in vitamins, high concentration and excellent performance. Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

It is an express mask with effective action in only 3 minutes. It is a product with high density product, rich in vitamins, high concentration and excellent throughput. Product for professional use, especially for doing an absolute sealed hair treatment. Novex masks were developed with a formula to penetrate deep into the hair fiber. Novex is among the leading brands in Brazil being reference in the treatment category.

Anyone who has curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life. To make the daily care of curly hair easier, Novex has created the wonderful and surprising My Curls range.
An entire line created based on 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair.
Ultra-deep mask that hydrates and defines curls, controlling frizz and reducing volume, with an action of only 3 minutes without salt and without parabens.

Helps in repairing, hydrating and increasing hair resistance.

Because dreamy curls are within reach of any self-respecting star.
It makes styling easier and provides longer curl flexibility while offering greater resistance to moisture.

Every woman with curly or wavy hair knows how difficult it is to keep curls defined, healthy, shiny and full of life . To facilitate the daily care of curly hair, Novex, the Brazilian brand specialized in feminine beauty, has created the wonderful and surprising range Mis Rizos .
A whole line created with 7 hair and nutri-functional oils that will restore the health and beauty of your curly hair, wake up your hair for life!
Special combing cream for curly hair, removes all the weight that the curl carries throughout the day: pollution, sun, wind and chemical processes. It is ideal to combine with the range For perfect curls!

Keratin is the most important substance and essential for the health of our hair. Healthy hair is composed of about 90% keratin. Thanks to its innovative formula that is quickly absorbed and that deeply penetrates in the hair fiber, this pack completely replenishes lost keratin.

Taking advantage of all the benefits of the Açaí, Novex launches the Cool Blonde toner. With the richest fruit of the Brazilian Amazon, this line will provide the main vitamins and nutrients that the hair requires, while at the same time neutralizing the yellowish tones of your hair.
Enjoy the natural!

Does your curly hair needs a miracle? The new Novex range for curly or wavy hair, brings powerful effects to your hair, promising a hair with perfect curls and waves: Bring the shine you want for your mane, repair damaged tips and prevent them from opening, treat and prevent frizz.

Do you wish a more resistant hair? Novex Max Keratin is a super concentrated keratin developed with the most advanced technology to fortify the hair strands. Its formula contains hydrolyzed keratin, which is more rapidly absorbed by the hair, strengthening and reinvigorating deeply. With Novex Max Keratin, you give new life to your hair!

Every woman with curly or wavy hair know how hard it is to keep it defined, healthy, bright and with lively curls! To facilitate the task the daily care of those women, Novex, the Brazilian brand specialist in feminine beauty, has created this wonderful and amazing My Curls range.
Formula based 7 capillaries and nutri-functional oils that will return the health and beauty of your curly hair. Don´t be shy, it is time to awake your curly beautiful hair for life!

Treatment Kit
This pack comes with Salt-free Shampoo, Mask, Thermal Cap, Leave-in Cream and Shower Liss Mask to maintain liss effects for much longer smooth effects.

HairLife Rizos is a permanent relaxer based on Ammonia Thioglycollate, enriched with natural oils , which provides loose and perfect snails . To complete your dream, the Argan line will restore the luminosity and hydration of your hair.

Free of parabens, sulfates and silicones, the Novex Curls for Children line has been created exclusively for the specific needs of children with curly hair.
Its formula with Kidney Oil and D-Panthenol cares for and hydrates the hair of the little ones for snails without frizz and well defined.

Helps in repairing, hydrating and increasing hair resistance.

Pack of shampoo and conditioner without salt for frizzy and dry hair. It takes care of your hair naturally, eliminating frizz, prolonging the smooth effect and leaving a pleasant sensation of freshness and lightness. Its formula with coconut oil guarantees the complete nourishment of the hair, leaving it always smooth, silky and disciplined.

The energy your hair needs!
The most complete pack for silky, shiny and strong hair. The Novex Aloe Vera line, in addition to achieving all these results, also helps reduce hair loss, combats breakage and has a powerful nourishing action that leaves hair completely treated.